Is having a blog on your website really that helpful? It’s a question that you might be asking, as creating blog posts requires effort and manpower. Your question is, What’s in it for me? Why should I create a blog for my business? In this article, you will learn about seven reasons why having a blog for your website is a smart move.
Reason 1: Blogging Will Increase Your Website Visitors.
As a business owner, your goal is to increase profits and minimize expenses. Blogging can help with that. Usually, how do businesses get visitors to their websites?
- Placing advertisements, either with Google, Instagram, Facebook, or any other advertising platform,.
This option is the easiest way to get instant traffic to your website. However, it is expensive, and you still need to convince those people, win their trust, and convert them into paying customers.
It is an expensive strategy, but as long as you can convert a portion of those visitors into paying customers and you are profitable, that would be sufficient.
Blogging can help your business get discovered by new people. The key element for this to work is to write about topics that align with the audience that is best suited for your business. If you write about topics related to your field of business, you can attract new people in this field.
Of course, this does have other requirements to work, such as optimizing your posts for search engines and then working towards increasing your ranking. The higher you rank for certain keywords, the more possible visitors you will be getting.
Blogging is an effective content marketing strategy. Think about it like this: the more related topics you write about for your website blog, the more you might be discovered by visitors that are trying to understand those specific topics.
Key points for this to work are:
- Know who your targeted audience is.
- Discover topics related to your business and write about them.
- Works toward improving your blog post ranking
Reason 2: Blogging Drives Conversions
It is important that the topics you blog about for your business website are, in fact, somehow related to your business. Adding good, clear Call to Action (CTA) expressions will help in converting a percentage of your visitors.
A blog will spread awareness about the existence of your company and your products. Some of the people visiting your website will choose to learn more about your products and your company. However, there are other steps in the process to convert those website visitors into paying customers.
Usually, in a good sales funnel, you want those visitors to first subscribe to your newsletter, so you can use email marketing to convert those subscribers into paying customers. Another option is to use CTA to let your visitors go to a landing page.
The goal of the landing page can be to fill out a form containing their information. Of course, there is also the option of direct CTAs with the intent that your customers will directly buy your products or services.
But the more effective way is to first convert those visitors into email subscribers, or use a landing page with an opt-in form, then convert those email subscribers into paying customers. The return on investment for creating a blog for your business will take time, as it does not pay off fast like advertisements.
Reason 3: Blogging Helps You Build Trust and Credibility.
Posting high-quality content is a key element in building credibility for your business. Quality content that can help your ideal target audience is a tool that can establish trust, show you as an expert in the topic in discussion, and therefore make your brand credible.
The possibility of visitors remembering your brand is higher when they find your content helpful. Repeated visits to your blog posts will ensure that those people will start getting familiar with your brand.
Blogging about industry-specific topics can help show your value to potential clients. Converting those website visitors into subscribers and, after that, into clients can be easier when they trust you and your brand.
Reason 4: You Don’t Have Only Blog Posts, But Much More.
Writing blog posts requires time and manpower. However, once the content of a blog post has been created, it paves the path for more social media content as well.
You will only have to either repurpose the content by creating short videos out of your blog posts or share it on all of your social media. Or you can just share the link to your blog post with some details about the value it delivers to your potential visitors. Creating content from scratch is time-consuming.
Having multiple blog posts means you have content to repurpose for social media or even YouTube if you want.
Reason 5: It’s a Step Towards Improving Your Search Engine Ranking.
Creating high-quality blog posts that benefit your readers can help your brand be recognized as an industry leader. When content is of good quality and has valuable information, other companies might want to link to it. Link building is one of the essential criteria for improving your search engine ranking.
When a website with a high domain rating (DR) links to your article, it serves as a vote for your website to be trusted by search engines. Links from high-DR websites that are related to your field can help your link-building efforts and increase your website ranking.
A higher ranking in Google searches means a higher probability that more people will discover your content and, therefore, your brand.
Reason 6: Blog Posts Last Long
Writing high-quality blog posts takes time and some energy. Publishing the content directly might not yield many website visits. It takes months for blog posts to be ranked in search engines, as long as you are making efforts to increase your website ranking.
However, once you get ranked, you can expect a constant flow of traffic to come to your website for months, or sometimes years. A key element for this to work is to create high-quality, evergreen content related to your niche. Evergreen content is content that stays relevant over time.
Some examples of articles that are not evergreen content are: news, current trend articles, and out-of-date statistics. But then again, another essential note for your evergreen content to stay relevant over time is to update it periodically.
Reason 7: It’s a Means of Sharing Updates About Your Products.
Having a blog for your business gives you the platform to share updates and the latest news with your audience. You can always share your company’s latest news with your website visitors.
It adds a human tone to the content, which can be helpful in connecting with your audience. Remember, the reason blog posts spread to be the number one source of information sharing in the world is because of the blog’s structure.
The use of simple language with a conversational voice helped to humanize the experience. Use your blog as your business platform to establish connections with your targeted audience.
Final Words
Blogging is your business opportunity to increase search engine ranking, drive traffic that can last a long , build trust and credibility, help with your social media marketing efforts, connect with your audience, and obtain new clients.
It does require time, manpower, planning, and good simultaneous search engine optimization efforts. But the final results are worth the trouble. It is different from using advertisements, where you will see results almost immediately. Blogging does take time, constant efforts into creating high-quality evergreen content, and constant SEO efforts. Make sure you start a blog for your business.