Did you know that there are 3.1 trillion Google searches per year, and only 1% of these users click on the second page? This means 99% of traffic stays on the first page, and the competition for getting on that page is fierce. In this article, you will learn about the latest statistics related to blogging. Answering some questions that everyone asks at some point like:
- How many blogs exist so far?
- How many blog posts are being published every day?
- Do articles with more than 2000 words get more traffic?
- What is the average age of bloggers?
- How many bloggers are men or women?
- What’s the average time to write a 500-word blog post?
- Is investing more time in writing good or bad, according to statistics?
Blogging Statistics
- 1: The total number of blogs out there is around 600 million. This is one of the 1.6 billion websites in the world. This is an outstanding 37.5% of the total number of websites in the world that are blogs.
- 2: More than 6 million blog posts are published every day.
- 3: Blog posts that are 2000 words long get more organic traffic than those that exceed 2000 words.
- 4: The average age of more than half of the bloggers in the world is between 21 and 35 years old. Bloggers aged 20 years and younger are counting for 20.1% of the total bloggers.
- 5: In a survey of 1030 bloggers, they found that 52.43% of bloggers are men and 47.38% are women.
- 6: The average time to write a 500-word blog post is between 1 and 2 hours.
- 7: Bloggers who invest more time in their articles report better results.
- 8: Bloggers that publish more frequently report strong results. 57% of bloggers who publish daily say they had great results, while only 15% of bloggers who publish monthly report strong results. 28% of bloggers who post a few times per month report strong results. This data is correlated with the previous one, which stated that more effort means better results.
- 9: Only 2% of bloggers post every day, and 23% post a few times per month. While only 13% of bloggers post monthly,.
- 10: Only 10% of bloggers make more than $10,000 per year.
- 11: Only 23% of blog post visitors read it comprehensively, while the majority (73%) skimmed the article.
- 12: Around 29% of bloggers check Google Analytics every day, with 36% of them reporting better results.
- 13: Surprisingly, 4% of bloggers do not access Google Analytics, with only 10% of them reporting strong results.
- 14: 90% of the search engine market is dominated by Google, followed by Bing with 3.64%, Yandex with 1.61%, and Baidu with 1.15%.
- 15: Only 1% or less of internet users click on the second page of results on Google.
- 16: Around 15% of bloggers do not conduct any “keyword research” before writing a blog. Only 11% of those bloggers report good results.
- 17: On the other hand, 27% of bloggers conduct keyword research, and 37% of those bloggers say that this results in strong results.
- 18: Around 5.7% of all pages rank in the top 10 research results for at least 1 keyword in a 1-year period. For the top 11 to 100 search results, only 19.5% of all pages rank for one keyword in a year.
- 19: For the pages that were able to rank for one keyword in the top 10 search results, around 40% of them were able to do that in a period of between 61 and 121 days.
- 20: Around 47.2% of all pages from websites with high domain authority (DR) were able to rank in the first 10 pages; they did that in a period between 61 days and 121 days. While this number is a little smaller (around 37%) for pages with low DR,.
- 21: Around 59% of pages that rank in the top 10 are 3 years old or older. Only 22% of pages that were created in less than 1 year dominate the first 10 result searches.
- 22: Around 0.07% of all pages get more than 1000 monthly organic traffic from Google. Around 1.94% of all pages get only between 1 and 10 months of organic traffic.
- 23: Pages with at least 4 referring domains are estimated to get a monthly traffic of between 1k and 1.5k. The number of referring domains is correlated with higher traffic from Google.
- 24: The majority of searches in search engines (around 80%) prefer organic searches to paid ones. The data can be explained by the fact that people trust organic results more because they’re hard to manipulate and manufacture. It can also be explained because of the bandwagon effect. People are more likely to choose organic search results because that’s what everyone is trusting and choosing. Because Google will only rank search results that perform the best in its ranking factors, user experience, high-quality content, and social cues are among them.
- 25: Around 50% of bloggers say they reach out to at least 10 contacts per month for guest blogging. Only 7% of them report reaching out to 100 contacts per month.
- 26: Guest blogging is the method with which 65% of backlinks are obtained for most bloggers.
- 27: If the guest blog contains 1500 words or more, it will receive more shares on social media, with 68.1% more tweets and 22.6 more Facebook likes.
- 28: Since Page One results in 95% of the traffic, more than 56% spend more than 25% of their budget on link building to increase their ranking for search engines.
- 29: Incorporating a video into the blog can result in a three-fold increase in traffic.
- 30: More than 68% of people would rather watch a video than read articles or ebooks.
- 31: By adding a picture every 75 to 100 words, social shares will double.
- 32: Around 47% of people want a 2-second load time for images. So always try to optimize your image and website loading times. It is suggested by Hubspot to make the image size less than 100 KB for best performance.
- 33: According to a study by Blog Pros, for the 100 highest-ranking blogs, an image was placed for every 350 words of content.
- 34: More than 38% of bloggers spend less than an hour promoting an article. While 7.6% of them spend more than 6 hours,.
- 35: Around 85% of bloggers are using social media to get traffic to their articles, with 78% of them also using SEO.
- 36: Around 40% of bloggers use influencer marketing as a way to promote their articles.
- 37: Blog readers comment around 77 million times every month.
- 38: The chance of a blog post receiving more traffic is two times higher if the content has been updated.
- 39: Around 37.57% of bloggers have a bachelor’s degree, with 22.52% having a master’s degree and 5.24% having a PhD.
- 40: Around 16% of bloggers are selling a service or a product as a way to make money, while around 18% use affiliate marketing and 15% use placing ad space as a menotization method.
- 41: Around 38% of bloggers use the number of page visits as a success-measuring tool. While 18% of them believe that social shares are a good success-measuring tool.